Design Discovery / Strategy Brief / Creative Direction + Design
A big, bold aesthetic matched up nicely for this "irreverent and slightly jaded" eyeglass manufacturer. The visual approach struck a balance between unexpected layouts and expected commerce conventions. Boards helped to set the visual tone, while also being positive for the budget.
Special care and consideration was given to ensure that touch dimensions were appropriate for users.
Custom icons for interactions and product categories gave eyebobs the visual lift it needed.
Creating a robust Invision prototype + style guide for hand-off to a development partner ensured that a seamless build could happen.
Creative Direction + Design: Eric Hanson | Design: Mike Arney