Eyebobs
For this boutique eyeglass manufacturer aiming to establish a national presence, a bold and quirky aesthetic was essential, reflecting their "irreverent and slightly jaded" identity.
The visual strategy achieved a blend of unconventional layouts with familiar digital commerce patterns. Moodboards were instrumental in swiftly setting the visual tone while remaining cost-effective.
Special care and consideration was given to ensure that touch dimensions were appropriate for users.
Custom icons for interactions and product categories gave eyebobs the visual lift it needed.
Creating a robust Invision prototype + style guide for hand-off to a development partner ensured that a seamless build could happen.
Creative Lead + Design: Eric Hanson | Design: Mike Arney
