Design Discovery / Research / Strategy Brief / Sketching / Creative Direction + Design
We were engaged to help come up with the next generation responsive experience for a recently rebranded U of M Health.
After thoughtful research, we proposed the idea of featuring user-generated story content, which could help to connect with users in a personal, relatable way.
Wireframes missed the mark for this very visual client. We pivoted quickly by coupling sketches with content modeling to keep the client engaged.
Sample sketch artifacts from the UX process.