Eric G. Hanson - 0 to 1 Experience Designer.
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U of M Health

We were engaged to help come up with the next generation responsive experience for a recently rebranded U of M Health.

U of M Health

U of M Health partnered with us to develop their next-generation responsive web experience following a complete rebranding effort.

How I Contributed. Workshop Facilitation ( sketching ) | Design Strategy & Leadership | UX Support | UI Design

 
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We got ahead of the game with some spectrum sketches that sought to identify the overall design strategy for the project.

 
 
Sketch Spectrums

Detailed sketches helped us communicate design ideas quickly and efficiently, which proved to be helpful throughout the project.

 
 

Traditional wireframes didn’t quite resonate with this highly visual client. We quickly shifted gears by organizing collaborative sketch sessions and creating comprehensive content models and documentation.

 
 
Sample sketch artifacts from the UX process.

Sample sketch artifacts from the UX process.

 
 

Given the complex navigational needs, we devised innovative methods to segment customer pathways, enhancing efficient, multi-faceted wayfinding.

 
 
 
 

Drawing on extensive user and patient research, we developed a strategy to integrate user-generated stories and experiences. This approach was designed to create a more personal and relatable connection with users.

 
 
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