E.G. Hanson - Digital Designer
parktool_logo.png

Park Tool

Park Tool is the leading manufacturer of bike tools, who suffered from an overly complicated digital offering. 

Park Tool

Park Tool holds a global leadership position in bike tool manufacturing, yet its digital offerings were overly complex and outdated. To align with their industry leadership, we aimed to create a distinctly innovative solution.

Live site - http://www.parktool.com

How I Contributed. Sales Support ( pitch ) | Process Evolution | Design Strategy | UX & UI Design | Customer Relationship Management

 
 

We introduced a modern approach we called “design pairing,” which directly connects cross-functional teams with a client representative to create the optimal experience.

 
 
 
 
 
 

Comprehensive user research, persona development, and journey mapping led us down a new, focused set of user pathways for their audience.

 
 
Infographic
 
 

We leveraged traditional UX deliverables to effectively capture complex scenarios.

 
 
 
 
 
 

Our design recommendation was to break away from the pack and lead the industry when it came to the overall user experience.  The award-winning, fully responsive result delivers all the way.

 
 
Park Tool Hero
Main Collage
 
 

 An intuitive and immersive home page serves as a quick gateway to navigation options, as well as featured content.

 
 
parktool_patterns.jpg
 
 

With the need for many different content types, we utilized a modular build system and UI kit to help design subsequent pages while in code.

 
 
Design System
Layouts

Featured Work.

Corvex Connected Worker

Corvex Connected Worker is an IoT cloud SaaS platform for operational excellence, facilitating connectivity and activity management within industrial environments.

Ramsey County

Ramsey County is the second most populous county in Minnesota. The 508,640 people that live there are a diverse group and they demanded an accessible offering.