Park Tool — E.G. Hanson

Design Discovery / Persona Development / Digital Strategy / Sketching / Creative Direction + Design

Live site - http://www.parktool.com

Park Tool is the leading manufacturer of bike tools, who suffered from an overly complicated digital offering. User research led us down a new, focused path.

Our recommendation was to break away from the pack and lead the industry when it came to the experience. The award-winning, fully responsive result delivers all the way.

An intuitive and immersive home page serves as a quick gateway to navigation options, as well as featured content.

With the need for many different content types, we utilized a modular build system and UI kit to help design subsequent pages while in code.